社交新潮流“開箱曬單” Unboxing

羅漢小果1

在購物網(wǎng)站買完東西以后,，賣家都會(huì)鼓勵(lì)買家進(jìn)行評(píng)論，如果能夠曬圖評(píng)論就更好,。這是因?yàn)�,，賣家說得再好，那也是廣告效應(yīng),，買家想看的是商品到手以后真正的樣子,，如果有買家拿到商品以后直接拍照曬單，那么其他買家在下單的時(shí)候就可以有更多參考了,。這就是我們今天要說的unboxing,。

Unboxing is an act or instance of removing a newly purchased product from its packaging and examining its features, typically when filmed and shared on a social media site.

Unboxing 指打開新購買物品的外包裝，檢查其特性,，并拍照或拍成視頻分享到社交媒體網(wǎng)站的行為,，即“開箱曬單”。

Some consider the popularity of this practice is due to the ability of showing the product exactly for what it is without any adulteration advertisers usually make around the product. Being able to see what you are getting can contribute to the decision process.

有人認(rèn)為這種曬單行為越來越受歡迎是因?yàn)槿藗兺ㄟ^這些曬單可以看到產(chǎn)品真實(shí)的狀況,，而不是廣告商修飾過的樣子,。看到顧客實(shí)際得到的產(chǎn)品有助于其他人在購買時(shí)做決定,。

For example:

Check out the full review, as well as some unboxing pics by hitting the link.

點(diǎn)擊鏈接查看全部評(píng)論及部分開箱曬單圖片,。

單詞unbox作為“拆箱”之意可以追溯至17世紀(jì)早期,，而這個(gè)單詞的使用在2015年出現(xiàn)復(fù)蘇的跡象。很多人買到新的物品之后,，會(huì)打開包裝查驗(yàn)一下物品,，然后拍照分享到臉書、微博,、微信朋友圈等社交媒體網(wǎng)站,。由此，動(dòng)詞unbox,，形容詞unboxed和名詞unboxing得以被重新收錄在牛津辭典中,。（中國日?qǐng)?bào)網(wǎng)）