職場英語：只需7招就能幫助公司在節(jié)日漲士氣

安妮的仙境

Here we are at the beginning of a New Year. The revelry of the holidays is behind us, and it’s timeto get serious and get back to work. But before we get too deep into goals, strategies, tactics andfinancial projections, let’s take a look at how you can turn some traditional holiday practices intogreater profits in 2015.

又是一年之始,。假日的狂歡已經(jīng)過去,，現(xiàn)在到了認(rèn)真工作的時候了。不過在我們深入考慮目標(biāo),、策略,、戰(zhàn)術(shù)和財務(wù)預(yù)期之前，先看看在2015年,，我們可以如何借助一些節(jié)日傳統(tǒng)行為來提升公司的利潤,。

1. Celebrations.

1、慶祝

My clients and I use the phrase “Pop a cork!” as a cue to stop and celebrate. Why? Becausesharing a toast does two things; it recognizes progress and potential. It says, “Wow, somethinggreat happened, and here’s a toast to having more of it!”

“我們開瓶酒!”——我和客戶以此作為暫停一會兒來慶祝的暗號,。為什么呢?因為“干杯”意味著兩件事：肯定過去的進(jìn)步,，表達(dá)對未來的期望�,！拔覀冏龅谜姘�!為獲得更大的成功干杯!”

That’s the kind of energy we need to keep us moving all year long, so don’t save your celebrationsfor the beginning of 2016, find a reason to pop a cork (real or virtual) at least once a month.

我們常年需要這種促人奮進(jìn)的能量,，所以不要再等到2016年開始時才慶祝，至少每個月都找個理由來“開瓶酒”吧,。

2. Gratitude.

2,、感恩

We’re reminded, during the holidays, of how much we have to be grateful for. Expressinggratitude can be a powerful exercise in business as well. Take stock of all the things you have to begrateful for in your professional life. All the people you’ve connected with, all the experience you’veaccumulated, all the clients you’ve served. Guess what you’ve done. You’ve inventoried yourresources. And you’ve probably uncovered a few that are undeveloped; people you’ve neglected,talents and skills you haven’t leveraged, testimonials you haven’t asked for. Develop thoseresources, and you’ll have more reasons to say “Pop a cork” and even more to be grateful for thenext time you take stock.

在節(jié)日期間，我們會想起有多少需要感激的事物,。在商界,，表示感恩同樣可以產(chǎn)生強(qiáng)大的力量,。盤點你在職業(yè)生涯中一切要感激的事物：所有你聯(lián)系的人，所有你積累的經(jīng)驗,，所有你招待的客戶,。猜猜你做了什么。你梳理了你的資源,，可能還會發(fā)現(xiàn)一些沒有得到開發(fā)的資源：你忽視的人,，沒有發(fā)掘的才華，沒有提升的技能,，沒有咨詢的客戶評價,。開發(fā)這些資源，你將會有更多理由來“拔出軟木塞”,，并在下一次盤點中更加心存感激,。

3. Sending cards.

3、寄賀卡

Right now it’s probably easy to remember the last time you received a physical card, with a stampand a handwritten address. But by March you’ll probably have to think back three months toremember how it felt knowing someone took the time to think of you.

現(xiàn)在你也許很容易記起上一次收到帶有郵票和手寫地址的賀卡的情形,。但到了3月,，你也許得翻出3個月前的記憶，才能想起被別人花時間思念的感受,。

If it’s true for you it’s probably true for some people who are important to your business. Theymay be prospects you haven’t worked with yet, referral sources you haven’t talked to for a while,or even ex-employees who’ve gone on to bigger things but might be your best source of talentand clients if you keep the relationship fresh. Anyone who showed up on your gratitude inventoryshould probably go on your “just because” greeting card list.

如果對你來說確實如此,，那么對于那些對你的公司至關(guān)重要的人來說，也很可能是這樣,。他們也許是你還沒有與之合作的潛在顧客,，也許是你還沒有與之深談的推介來源，甚至有可能是為了追逐更大目標(biāo)而離開公司,，但只要你保持聯(lián)系就依舊是你最好的人才和客戶源的前員工,。任何出現(xiàn)在你感謝清單中的人，也許都應(yīng)該收到你心血來潮的賀卡,。

4. Giving gifts.

4,、送禮物

Do you know when you’ll find the most sugar in your dentist’s office? You got it, betweenThanksgiving and New Year’s. That’s because general dentists refer business to dental specialists.So every year they get an avalanche of gifts from the practices who have received their referrals.And, as ironic as it may be, most of those gifts are sweets.

你知道擺放在牙醫(yī)診所的糖果什么時候最多嗎?猜對了，就在感恩節(jié)和新年期間,。那是因為普通牙醫(yī)會給牙醫(yī)專家推薦業(yè)務(wù)，所以每年他們都能收到那些獲得推薦的診所送來的禮物,�,？赡苡行┲S刺的是，大部分禮物都是糖果,。

Gifts are sweet any time of year. In fact, they’re even sweeter when they aren’t anticipated, orexpected. You don’t have to give big gifts, it might just mean spending a little extra time with aclient or making a small contribution to a cause you know an employee holds dear. It’s more thanthe thought that counts, but it’s the thought that counts the most in building meaningfulrelationships with your referral partners, prospects, employees and friends of the business.

禮物在一年的任何時候都能讓人感到親切,。實際上，出人意料的禮物更能營造這種感覺,。你沒有必要買大禮,，也許只需要在客戶身上花點額外的時間,，或是費(fèi)點心思了解員工的喜好。禮品的心意比價值更重要,，但這份心意卻能在你與公司的推介伙伴,、潛在顧客、員工和朋友建立關(guān)系時發(fā)揮莫大的作用,。

5. Parties.

5,、聚會

Not the drink until dawn kind of parties. With the exception of a few industries, those probablywon’t do much for your reputation. But during the holidays we take more time to reconnect, seepeople we haven’t seen for a while, and hang out with no agenda except catching up or getting toknow each other a little better. Anyone can put together a networking event, the real key tobuilding business relationships by hosting get-togethers is to let go of the agendas and simplyconnect.

不是那種不醉不歸的聚會。除了在少數(shù)幾個行業(yè),，這種聚會對你的名譽(yù)可沒什么好處,。但在節(jié)日期間，我們會花更多時間來聯(lián)系好一陣子沒見的朋友,，出門閑逛也只為了敘舊和更好地了解彼此,。任何人都可以組織社交活動，但組織聚會來建立業(yè)務(wù)關(guān)系的關(guān)鍵在于,，拋開動機(jī),，專心交往。

6. Reflection.

6,、反思

Each year as we say “goodbye” to the old and “hello” to the new, many of us have made apractice of reflecting on the year past. But in business we usually go straight into analysis mode.What a SWOTT analysis of the business won’t tell us is our own strengths, weaknesses,opportunities, threats and trends. Yet, the greatest strengths and opportunities, as well as thegreatest weaknesses and threats, aren’t going to be found in looking at operations, or profitmargins, or sales funnels or market trends. You’ll only become aware of them by looking atleadership. And that begins with you.

每年我們都要辭舊迎新,，許多人都養(yǎng)成了回顧過去一年的習(xí)慣。但在商界,，我們通常會直接進(jìn)入分析模式,。對企業(yè)所做的SWOTT分析不會顯示我們自身的優(yōu)勢、劣勢,、機(jī)遇,、威脅和趨勢。研究公司的運(yùn)營狀況,、利潤空間,、銷售管道或市場趨勢，無助于你了解最大的優(yōu)勢和機(jī)遇,，以及最大的劣勢和威脅,。這一切得從你自己開始反思。

7. Resolutions.

7,、下決心

Most people have “failed” on their New Year’s resolutions so many times they’ve given up onmaking them. That’s because most people don’t really make sure they have the resolve to dowhat they say they’re going to do. Even more people don’t realize that resolving isn’t a onetimeactivity, it’s a daily practice that becomes easier with repitition. Keep resolving, on New Year’s Dayand the 364 days that follow, and you’re likely to find a lot of your problems resolved by this timenext year.

大多數(shù)人都在實現(xiàn)新年決心方面屢戰(zhàn)屢敗,，導(dǎo)致他們最后再也不下決心了。那是因為他們并不真正確定自己有決心做那些聲稱要做的事情,。甚至還有更多人沒有意識到,，下決心并不是一次性行為，而是會不斷重復(fù)的日常行為,。在元旦及剩下的364天中保持堅定,，可能在明年的這個時候,，你就會發(fā)現(xiàn)自己的許多問題已經(jīng)得到了解決。 （新東方網(wǎng)）