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俄羅斯當(dāng)?shù)貢r間3月12日9時,第3個1億臺海爾冰箱在俄羅斯工廠下線。這款2米高的大容量互聯(lián)網(wǎng)冰箱是海爾當(dāng)?shù)卦O(shè)計(jì)生產(chǎn)的成果,,擁有折疊擱物架、酒架等設(shè)計(jì),。 At 9 o’clock local time on March 12th, the third 100 million-sold Haier refrigerator was removed from the production line in a Haier Russia factory. It was a 2m tall high-capacity Internet refrigerator designed and manufactured by a local Haier factory, it also had foldable shelf and wine rack.
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2019-4-11 14:29 上傳
繼2010年第1億臺冰箱下線后,,9年間,海爾不僅完成了從“1”到“3”的量變,,也完成了從硬件冰箱到智能冰箱,,再到當(dāng)下的“生態(tài)冰箱”的質(zhì)變。第3個1億臺冰箱下線見證了海爾從傳統(tǒng)1.0時代,、智能2.0時代到生態(tài)3.0時代的迭代,,也濃縮著整個行業(yè)的變革路徑。專家表示,,這標(biāo)志著其已在世界冰箱業(yè)樹起生態(tài)化變革的里程碑,,也是海爾冰箱從產(chǎn)品品牌邁向以用戶生活方式為核心的生態(tài)品牌的標(biāo)志。 During 9 years after the first 100 million-sold Haier refrigerator was removed from production line, Haier not only realized a quantitative change from “1” to “3”, but also completed a qualitative improvement from hardware refrigerators to smart refrigerators, and then to modern "ecological refrigerators". The removal of the third 100 million-sold refrigerator witnessed the development of Haier from the era of traditional 1.0 to the era of smart 2.0, and then to the era of ecological 3.0, and also represented the revolution of the industry. According to experts, this marked that Haier had established its ecological transformation milestone in global refrigerator industry and turned from a product brand into an ecological brand which focuses on users’ lifestyles. 在傳統(tǒng)1.0時代,,冰箱是存儲食材的硬件,,儲鮮功能是硬核。彼時,,海爾冰箱從研發(fā)國內(nèi)第一臺變頻冰箱到光波增鮮冰箱,,都在不斷拔高世界冰箱的保鮮高度。隨后互聯(lián)網(wǎng)的快速發(fā)展,,讓世界冰箱邁入智能2.0時代,。海爾締造出互聯(lián)網(wǎng)冰箱后,又率先以冰箱為中心聯(lián)動整體廚房,,從單品智能走向廚房智能化,。隨著第2個1億臺冰箱下線,海爾打造的智慧廚房,,也助推其在智能2.0時代實(shí)現(xiàn)換道超車,。 In the era of traditional 1.0, refrigerator was a hardware used for storing foods and fresh storage function was its core. Haier researched and developed the first refrigerator with inverter in China and then refrigerators with light generators, constantly increased world freshness maintaining level of refrigerators. With the fast development of the Internet, global refrigerator industry entered the era of smart 2.0. After creating Internet refrigerator, Haier launched the whole kitchen with refrigerator as center, successfully moved its concentration from single smart product to smart kitchen. Since the second 100 million-sold refrigerator was removed from production line, smart kitchen accelerated the development of Haier in the era of smart 2.0. 隨著AI和5G等新技術(shù)的快速發(fā)展,物聯(lián)網(wǎng)以全新的速度將物理世界與虛擬世界進(jìn)行融合,,搭建全新的生態(tài)體系成為了新的時代要義,。在行業(yè)探索物聯(lián)廚房時,海爾以冰箱為生態(tài)中樞,,連接7大類上百家資源方構(gòu)建起了食聯(lián)生態(tài),,實(shí)現(xiàn)冰箱業(yè)生態(tài)3.0時代的領(lǐng)跑。一方面,,食聯(lián)生態(tài)以AI大數(shù)據(jù)等科技支撐,,在智慧烹飪、智慧保鮮、智慧健康方面做到主動服務(wù)用戶,;另一方面,,食聯(lián)生態(tài)通過資源方相互協(xié)作,實(shí)現(xiàn)健康資源,、安心食材等全生態(tài)場景互聯(lián),。 With the rapid development of new technologies, such as AI and 5G, the Internet of Things is integrating the physical world with the virtual world at a high speed, and building a new ecological system has become a new essence of the era. While the industry is exploring kitchen with linked products, Haier centers in refrigerator, connects over 100 resource parties under 7 categories, generates the ecology of linked foods and plays a leading role in refrigerator industry in the era of ecological 3.0. On one hand, the ecology of linked foods, supported by AI big data and other technologies, actively provides services to its users on aspects of smart cooking, smart fresh storage and smart health; on the other hand, through cooperation among resource parties, the ecology of linked foods realizes linked full-ecological scenes, such as healthy resources, safe foods and etc. 伴隨著第3個1億臺冰箱下線,海爾以高端科技為技術(shù)基礎(chǔ),,以智慧冰箱為中樞打造的食聯(lián)生態(tài)將在全球普及落地,。有分析認(rèn)為,這意味著海爾冰箱將從傳統(tǒng)產(chǎn)品的引領(lǐng)演變?yōu)樯鷳B(tài)品牌的引領(lǐng),,以生態(tài)化的新里程碑推動世界家電轉(zhuǎn)型變革,。 After the third 100 million-sold refrigerator was removed from production line, Haier bases on high-end technologies and will popularize and launch its smart refrigerator-centered ecology of linked foods in the whole world. According to an analysis, this means that Haier has changed from a leading traditional product brand into a leading ecological brand, and has promoted the transformation of global household appliance industry with its new ecological milestone.
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